Riverina
Client: AZX Group
Project: When you are presented with the opportunity to create a marketing image for a development that structurally plays on geometry, while being found in one of the city’s greatest cultural hubs, creativity gets to shine. Branding features a simple but playful reverberation of the curved facade of the building that mirrors the visualisation of movement created by water, thus also referencing its river-side locale. This sense of ebb and flow was mimicked in the creative copy, using words that denote motion to craft a clever and animated narrative.
Scope: Development Name | Brand Identity | Brochure | Website | Hoarding | Aerial Photography | Lifestyle Photography | Agent Flipbook | Hoarding | Copywriting | Press & Online Advertising
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