Harvard
Client: Spacious Group
Project: Using both Malvern’s inimitable reputation and the project’s imposing status from the streetscape as the fulcrum for the branding, the name “Harvard” was selected to communicate the decided exclusivity of these residences. An application of bold but rather conservative colours and type faces were distinguished by a crafted crest that played on the idea of tradition and prestige the name assumes. These elements were complimented by a playful narrative that utilised language etymologically related to“education”, to create a cohesive and fully rounded brand experience.
Scope: Development Name | Brand Identity | Brochure | Website | Hoarding | Aerial Photography | Lifestyle Photography | Agent Flipbook | Hoarding | Copywriting | Press & Online Advertising | Display Suite
harvardmalvern.com.au
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