Doig

Client: Doig Architecture
Project: When asked to redesign revered architectural firm, Doig’s, new corporate identity, Earl.St immediately set about trying to emulate the perfect balance between timelessness and the playful contemporaneity that has helped in distinguishing the firm over the years. While wanting to keep the brand true to the dynamic origins that have cemented Doig’s position in the market, we also wanted to find a something that showed the team’s evolution over this period and the way they approach the rapidly shifting market. Our solution rolled out across both print and digital platforms, incorporating a distinct geometrical feel with a clean, refined visual language that would allow the group’s distinguished folio of work to speak for itself, while still ultimately complimenting their oeuvre.

Scope: Brand | Stationery | Website
doigarchitecture.com.au

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