108 Leicester St

Client: FourSq
Project: A project mused to echo the juxtaposition of industrial cool and cultivated refinement resounding through Fitzroy’s dynamic community, our brand and communication plan was to capture this very sentiment. Using a series of lifestyle shots that played on the unique way Fitzroy is both vibrant and sophisticated yet slightly grungy, the brand and ensuing collateral used a mixture of clever writing, illustrative architectural sketches and bold colours to create the narrative of No. 108 and what life within this aspirational community will ultimately look like.

Scope: Development Name | Brand Identity | Brochure | Website | Hoarding | Aerial Photography | Lifestyle Photography | Agent Flipbook | Hoarding | Copywriting | Press & Online Advertising
108fitzroy.com

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