Earl.St

MontVue

Client: Kayhill
Project: MontVue features 53 apartments that have been designed to walk the fine line between urban and tranquil. Highly modern and with countless amenities, from naming through to branding strategy and collateral, each element of MontVue’s unique offerings form the basis of its ensuing branded identity. Finding its name from a playful homage to the site’s privileged location, perched atop one of Heidelberg’s most envied streets overlooking the gentrifying local culture, MontVue’s brand and communication approach is bold and distinctly contemporary - seamlessly mirroring the project and its cultural context.