Iris

Client: Calabro` Capital
Project: Using the delicate imprint of an ephemeral iris imagined in watercolour, Iris’ brand and ensuing campaign uses this softly vivid depiction to tell the story of Glen Iris. A community rich in natural beauty and playing host to a progressive lifestyle-scene, Iris has been crafted to reverberate the cultural context of the Malvern Village, which unwinds at its doorstep. The supporting collateral was driven by this same sense of immersive beauty: vivid colours, wistful romantic typefaces and bold textual accents underscore the lifestyle narrative, telling the unique story of Iris and the infinite delights it opportunes perspective buyers.

Scope: Development Name | Brand Identity | Brochure | Website | Hoarding | Aerial Photography | Lifestyle Photography | Agent Flipbook | Hoarding | Copywriting | Press & Online Advertising
irisresidences.com.au

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